Predictive analytics is enhancing retail environments by allowing store owners to understand, predict and measure customer behaviour and use this to their advantage. As a retailer in a bricks and mortar environment, if you have not invested in a predictive analytics software solution yet, the time...
Every store manager thinks that their business is unique - and they’re absolutely right! When taking into consideration products, staff, location, brand, and countless other factors, every bricks & mortar store is different - much like a snowflake with its own unique crystal formation. A good...
One of the biggest challenges in our industry is changing the perceptions of bricks & mortar retailers that have been in the industry for decades - much, much longer than their online counterparts. It’s the age old dilemma of trying to teach an old dog...
Boom! 2018 is here and it’s going to be a MAJOR year for retail analytics (with Syenap leading the charge, obviously!). Technological advancements in retail analytics make it possible to offer your customers a truly great experience in your bricks & mortar store. With so many...
Every time I surf the web, I see another retail analyst using the words “Retail Apocalypse”. To support their doom and gloom point of view, they now also include details of big retail brands announcing the closure of more stores. Don’t get caught up in their...
No real reason to hold the phone for the heading of this blog – it’s pretty much an accepted fact that Albert was way above average intelligence. But here’s why it’s relevant to today’s retail environment and as a result this piece of writing… because here’s...
If you’re an avid follower of our blogs (and if not, why not?) you’ll know that we’ve recently released our prediction component that allows you to predict future activity in store by hour, week or month. This in itself is pretty amazing, but because our...
One of the most unfortunate facts of bricks and mortar retail is how few people actually understand their customer behaviour. And trust us, the number of people who don’t know what’s going on in their own store is scary high. What’s even more unfortunate is...
We were chatting about the importance of customer experience recently and were surprised at the low number of retailers that actually invest in it. Kerry, with her infinite wisdom, has compiled some of her insights into this befuddling topic. A Look Inside Kerry’s Head In recent years,...
This is an official call to arms for all bricks and mortar retailers! Continuing down the road that you’ve been on since you first opened your doors isn’t going to cut it anymore. Why? Because the times, they are a changing - and fast. eCommerce stores...
Banks are among the most trusted service providers in the world. And rightly so, they’re entrusted with what people value most - their hard-earned cash. And if customers get even the slightest whiff that a bank may not manage their money efficiently or provide them with...
Before I discuss getting more bang for your buck with brand activations, it’s a good idea to clarify what they are (if you’re a seasoned manager, feel free to skip ahead to the next section.) A brand activation can be defined as “the art of driving...
Getting successful results from analytics in a brick and mortar environment can be tricky. Especially if you don’t know where to start or what you’re looking for. After all, you can’t stage a successful analytics revolution without the intel you need to win the battle AND...
“Online shopping is the way of the future! Traditional retail is dead!” - snore! Every few months a blog preaching the death of traditional retail in favour of the digital experience shows up on my radar. I can’t help but chuckle as I read the misinterpreted...
Technology, whether you like it or not, is a vital part of the world today. The truth is that technology is evolving more and more rapidly every day - and shows no signs of slowing down. As a retailer, this should excite you. If you’re savvy...
The busiest time of the year for retail is fast approaching, which means that it’s time for brick and mortar consumer environments to man their battle stations to maximise profit. Syenap is an ally to retailers and we’re here to help you win not only...
Kerry Nel. Remember that name. Not only is she Syenap’s Chief Operating Officer, but she’s also our Brigadier General in the data revolution! In her constant endeavour to arm retailers & casinos with with actionable data and analytics, Kerry took to the stage at the Casino...
The thought of analytics software might be enough to put you off the whole idea of it, but the fact is you may be surprised at what you can learn when you do. What’s more important though, is that you can use it to increase...
RISE 2016 promises to be one of the top tech conferences of this year and Syenap is going to be there! This event has been brought to you by the same team that made such a big hit with Web Summit in Europe. With speakers...
Retail analytics has come a long way in the last few years. If you wanted to see what your customers thought about your store or why they come there, you would need to ask them directly by conducting some form of market research. You would...